Creativity is the fuel that powers all sales & marketing communications. The more creative your messaging, the more it stands out and wins attention. But what most people don't realise is that first and foremost creative thinking isn't a talent, it's a technique, which means that like all techniques it can be taught.

What's more, anyone can learn to become a more creative thinker. This workshop will show you how and includes:.

• Dobono's six hats of creative thinking

• A 4-step formula for having great ideas

• Training your brain to be more creative

• Convergent v divergent thinking

• Mind mapping - a technique for seeing things differently

• How to spot great creative thinking (and steal it)