There's a lot more to branding than having a pretty logo on a business card. The benefits of turning your business into a brand include making all your sales and marketing work harder, making your business story and values more engaging, and building real long-term value into your business.  

In this workshop you'll learn how to apply the 3-step process of turning your product or business into a successful brand, based on:

• Brand position - how to define your brand in its marketplace

• Brand communications - how to convey your brand values including establishing your brand tone-of-voice 

• Brand management - how to leverage your brand at every customer touch point

You'll leave with a complete understanding of the mechanics of how to turn your business into a brand, together with the practical skills to make it happen.