In social science experiments behavioural psychologists have proven that we're hardwired to react to stories, and that stories are the most influential and effective tool in any marketer's toolbox.

When you know the basics of good storytelling you can make your busines story more convincing, your website more engaging and your sales and marketing more effective. 

The secret to all good storytelling is structure, and once you understand the basic principles of story structure you can make your business story more involving and persuasive.

In this workshop you'll learn:

• How the human brain reacts to story

• How to apply the universal building blocks of story

• How to use the simple storytelling template we've designed to help you tell your business story more effectively. 

• How to use anecdote and story for sales success applying proven examples of sales strategies that have been built on storytelling.